About Us

About Us

Your Trusted Franchise Resource

Jeff Reeder

With over 25 years of direct franchising experience, I bring a unique perspective to the industry.  My career began as an owner/operator of several franchise concepts.  I have been a franchise developer for multiple brands. I also spent many years working for a franchise concept that launched an industry and became an international icon that is still the largest brand in their segment.  During these years, I earned my MBA, Business Coach Certificate, Franchise Consulting Certificate and  participated in the International Franchise Association training. I have also taken courses to remain informed and connected to the Franchise industry. 

I joined Business Alliance, Inc. (BAI) as an affiliate, they are the oldest franchise brokerage in the United States as well as the only Better Business Bureau registered business in the industry.